Practical Marketing Management
Develop a Practical Plan That Differentiates Your Products and Services and Communicates Their Value to the Market
Marketing is one of the core functions of any business. It is through this process that goods and services are “differentiated” in the eyes of customers.
Therefore, being able to communicate these ideas effectively plays a crucial role in creating the sustainable competitive advantage of an organization.
This program outlines how to differentiate products and services, and how to present them to the market in ways that are attractive and compelling. It covers the fundamental issues of marketing in a practical way that enables participants to immediately implement their ideas in the market place for their own organization’s products and services.
The Purpose of this Program
- To outline the core issues in the marketing process
- To enable participants to develop a marketing plan for their products and services
- To enable participants to understand and practically apply both strategic and tactical marketing approaches
Program Objectives
By the end of the program, participants will know how to:
- Apply the concepts of marketing to their own organizational environment
- Apply strategic marketing principles to a product or service
- Construct a practical marketing plan
- Develop a practical marketing campaign
- Conduct a market segmentation, targeting and positioning analysis
- Apply the 4P’s of marketing in a live scenario
- Create a marketing plan for their own (or fictitious) products or services
- Create a communications plan for their own (or fictitious) products or services
Program Duration
Two or three days.
What Makes this Program Different?
The highly practical nature of this program enables participants to develop a marketing plan for their own products or services and to gain immediate feedback on them from other participants in the workshop.
Who Should Attend?
Any person who needs to market a concept, product or service.
I am interested in running this program for a group of people within my organisation. Please send me more information.
“This program helps you to develop
a strong
marketing and communications plan for your own products and services — enabling you to implement your ideas right away. The ability to gain immediate feedback from other participants is invaluable.”