Professional Customer Relationship Management
Attaining, Developing and Retaining Key Accounts
Attracting, developing and retaining key customers is a vital capability in a marketplace that is increasingly competitive, and constantly changing.
Customers are central to any business. Yet despite their significance, many organizations struggle to develop a formal management system of attracting, developing and growing
their key customers.
This program is a highly practical approach to customer management. Each participant will develop his or her own plan for managing their current or prospective customers. They will learn how to best attract new customers, and then develop them and grow them into profitable revenue sources.
Importantly, it will focus on how to deal with the challenging situations where customers are hostile, and how to turn such situations into opportunities—and, ultimately, valuable, long-term assets.
By the end of the program, participants will know how to:
Two days.
This program is both theoretical and practical, and ensures that its participants walk away with a decisive plan of action for their own work environment. The program also teaches new techniques and methods to identify, manage and capitalize on customer motivations as a key driver in the relationship management process.
The program is suitable for people who deal directly with customers—such as sales, marketing and key account representatives.
“This program will help you attract and retain customers by engaging with them on a level that fully satisfies their needs and motivations. It will help you develop and retain the ‘right type’ of customers.”